News - 26 July 2011
The London Project moves into the fast lane to develop a cure for blindness
The London Project to Cure Blindness and Moorfields Eye Charity are proud to have been selected by the Le Mans racing team, Storholm Racing, to appear on their car, during the Intercontinental Le Mans Cup.
This generous philanthropic gesture by Storholm Racing means that The London Project’s message will now travel at incredible speeds around Silverstone in the UK and the Petite Le Mans in Atlanta, Georgia, USA and potentially in the Le Mans 24 hour race in 2012. This unique partnership is a great platform for The Project to leverage off and raise its profile and help it move towards its goal of securing £5m in funding to develop a cure for blindness.
The London Project is a collaboration between Professor Pete Coffey from University College London and Dr Lyndon da Cruz, a retinal surgeon at Moorfields Eye Hospital. The aim is to combine cutting edge knowledge and technology from the laboratory, clinic and operating theatre in order to accelerate the development of new treatments for age related macular degeneration.
Dr Lyndon da Cruz said of the collaboration: “
What could be more pertinent than all the colour, action and excitement of a famous car race to remind us how lucky we are to have the gift of vision? Storholm have put financial gain aside to spread the message about eye care and the ongoing innovative work being conducted to help protect one of our greatest gifts.”
If you are interested in making a donation to The London Project and help them achieve their goal of developing a cure for blindness or would like further information please contact Moorfields Eye Charity on 0207 566 2565 or visit www.thelondonproject.org.